Sienna Mae Gomez

Sienna Mae Gomez is a 22-year-old entrepreneur and creator with a community of over 20 million across social platforms. She’s the founder of Sienna Swim and Routine, lifestyle brands grounded in confidence, wellness, and intentional living. Sienna shares her life through fashion, travel, and everyday moments that resonate with a global audience.

ABOUT SIENNA

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  • THE FINISH LINE IS CLOSER THAN IT FEELS

    THE FINISH LINE IS CLOSER THAN IT FEELS

    I signed up for a half marathon without really knowing if I could do it. Mile after mile, it wasn’t impossible, just uncomfortable, and it reminded me how often hard...

    THE FINISH LINE IS CLOSER THAN IT FEELS

    I signed up for a half marathon without really knowing if I could do it. Mile after mile, it wasn’t impossible, just uncomfortable, and it reminded me how often hard...

  • A MOMENT AT 22: FIVE QUESTIONS FOR A NEW YEAR

    A MOMENT AT 22: FIVE QUESTIONS FOR A NEW YEAR

    Turning 22 feels less like a celebration and more like a marker. A moment to reflect on growth, womanhood, and the five questions I’m asking myself as I step into...

    A MOMENT AT 22: FIVE QUESTIONS FOR A NEW YEAR

    Turning 22 feels less like a celebration and more like a marker. A moment to reflect on growth, womanhood, and the five questions I’m asking myself as I step into...

  • Sienna Mae Gomez, in a red lace tank top, smiles and talks with a group of people outdoors at the Sienna Swim pop-up, with a crowd gathered in the background.

    WHAT THIS WEEKEND TAUGHT ME ABOUT BUILDING A BRAND

    This weekend in San Diego reminded me why I started building Sienna Swim. After an incredible pop-up experience, I’m sharing what it means to grow as a founder - creating...

    WHAT THIS WEEKEND TAUGHT ME ABOUT BUILDING A BRAND

    This weekend in San Diego reminded me why I started building Sienna Swim. After an incredible pop-up experience, I’m sharing what it means to grow as a founder - creating...

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  • Sienna and Cole hug on the beach with mountains in the background, after he proposed to her

    OUR ENGAGEMENT STORY: STEPPING INTO FOREVER

    After three and a half years of growing together through every high and low, Cole and I are engaged! From keeping our relationship private for nearly two years to the...

    OUR ENGAGEMENT STORY: STEPPING INTO FOREVER

    After three and a half years of growing together through every high and low, Cole and I are engaged! From keeping our relationship private for nearly two years to the...

  • STRONG THIS SUMMER, IN REAL LIFE

    STRONG THIS SUMMER, IN REAL LIFE

    On August 10, I brought "Strong This Summer" off the screen and into the gym -- uniting the community for workouts, recovery, and connection in San Diego.

    STRONG THIS SUMMER, IN REAL LIFE

    On August 10, I brought "Strong This Summer" off the screen and into the gym -- uniting the community for workouts, recovery, and connection in San Diego.

  • "STRONG THIS SUMMER" - AVAILABLE NOW!

    "STRONG THIS SUMMER" - AVAILABLE NOW!

    After training for Miami Swim Week, I realized strength training gave me more than muscle - it gave me clarity, confidence, and a sense of control. Natalie and I built...

    "STRONG THIS SUMMER" - AVAILABLE NOW!

    After training for Miami Swim Week, I realized strength training gave me more than muscle - it gave me clarity, confidence, and a sense of control. Natalie and I built...

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AVAILABLE NOW!

Strong In Six

A 6-week strength program by Sienna Mae Gomez and her trainer, Natalie Parlett — designed to help you feel strong, energized, and confident in your body.

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Let customers speak for us

from 33 reviews
Week 6 - I Actually Finished It

This is the first structured program I've completed all the way through. I feel stronger and proud of myself.

Christina R.
Strong in Six | Sienna Mae Gomez 6-Week Workout Program
Week 5 - Don't Wait!

I waited until Jan. 1 to start this but I wish I had started sooner. If you're thinking about starting, just do it.

Nicole M.
Strong in Six | Sienna Mae Gomez 6-Week Workout Program
Week 5 - Discipline, Discipline!

By Week 5, I noticed something bigger than physical strength. The discipline of showing up here is starting to show up in other areas of my life too.

Melissa
Strong in Six | Sienna Mae Gomez 6-Week Workout Program
6 Weeks Completed - Please Do Another Summer Program!

I finished all six weeks and I'm about to start it again. Please do another summer program for 2026. I would sign up immediately!!

K.S.
Strong in Six | Sienna Mae Gomez 6-Week Workout Program
Week 3 - I'm Lifting Heavier

Three weeks in and I'm using weights I wouldn't have touched before. The progression makes sense and I feel strong instead of exhausted.

Danielle P.
Strong in Six | Sienna Mae Gomez 6-Week Workout Program
Week 1 - Stronger Than I Expected

I was intimidated to start, but after Week 1 I already feel more capable. The structure makes it easy to show up. It feels empowering to follow something that's actually thought through.

L.M.
Strong in Six | Sienna Mae Gomez 6-Week Workout Program

Shop My Brands

Swim, wellness, and everyday comfort.

As Seen in Sports Illustrated

Sienna Swim

Founded in 2022, Sienna Swim is a celebration of confidence, individuality, and the freedom to be yourself. Each collection is feminine and flattering - crafted with luxe fabric, thoughtful detail, and a fit that feels just right.

SHOP SWIM
Sienna Mae Gomez wears the Stripes organic bamboo pajamas as part of her newest company, Routine the Brand

Comfort, Intention, Everyday Ease

Routine the Brand

Routine the Brand is a lifestyle line built around slowing down and showing up — with cozy, sustainable essentials made to support your daily rituals. It’s a return to what matters: comfort, simplicity, and living with intention.

SHOP ROUTINE