
Sienna Mae Gomez
Sienna Mae Gomez is a 21-year-old entrepreneur and creator with a community of over 20 million across social platforms. She’s the founder of Sienna Swim and Routine, lifestyle brands grounded in confidence, wellness, and intentional living. Sienna shares her life through fashion, travel, and everyday moments that resonate with a global audience.

LAUNCHING SOON!
Strong For Summer
A new fitness program designed by Sienna and her trainer, Natalie — made to help you feel strong, energized, and ready for summer.

As Seen in Sports Illustrated
Sienna Swim
Founded in 2022, Sienna Swim is a celebration of confidence, individuality, and the freedom to be yourself. Each collection is feminine and flattering - crafted with luxe fabric, thoughtful detail, and a fit that feels just right.

Comfort, Intention, Everyday Ease
Routine the Brand
Routine the Brand is a lifestyle line built around slowing down and showing up — with cozy, sustainable essentials made to support your daily rituals. It’s a return to what matters: comfort, simplicity, and living with intention.