Sienna Mae Gomez

Sienna Mae Gomez is a 21-year-old entrepreneur and creator with a community of over 20 million across social platforms. She’s the founder of Sienna Swim and Routine, lifestyle brands grounded in confidence, wellness, and intentional living. Sienna shares her life through fashion, travel, and everyday moments that resonate with a global audience.

ABOUT SIENNA

LAUNCHING SOON!

Strong For Summer

A new fitness program designed by Sienna and her trainer, Natalie — made to help you feel strong, energized, and ready for summer.

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Sienna Mae Gomez models the Rio top and bottom in Matcha, from her brand, Sienna Swim

As Seen in Sports Illustrated

Sienna Swim

Founded in 2022, Sienna Swim is a celebration of confidence, individuality, and the freedom to be yourself. Each collection is feminine and flattering - crafted with luxe fabric, thoughtful detail, and a fit that feels just right.

SHOP SWIM
Sienna Mae Gomez wears the Stripes organic bamboo pajamas as part of her newest company, Routine the Brand

Comfort, Intention, Everyday Ease

Routine the Brand

Routine the Brand is a lifestyle line built around slowing down and showing up — with cozy, sustainable essentials made to support your daily rituals. It’s a return to what matters: comfort, simplicity, and living with intention.

SHOP ROUTINE